Track subscriber growth, trial conversion, and customer value in the Solidgate Billing 2.0 analytics dashboard for your business
Billing analytics for Billing
2.0 in the
Solidgate
Hub gives you an overview of your subscription business performance.
Use it to monitor subscriber activity, understand trial health, and evaluate per-customer value over time.
Key benefits of using billing analytics data include:
Tracking subscriber growth and trial health View active subscriptions, active trials, and trial conversion rates to understand how your subscriber base evolves.
Understanding revenue performance Track MRR, ARR, and net revenue collected to understand your recurring revenue run rate.
Evaluating customer value Monitor average revenue per user (ARPU) and lifetime value (LTV) to assess long-term profitability.
Monitoring customer retention Compare new and churned customers over time to spot trends in your customer base.
Analyzing subscription churn Review subscription churn rate and retention cohorts to see how subscription and revenue retention change over time.
Analytics overview
Revenue tab shows recurring revenue run rate and collected revenue. Summary cards display current MRR, ARR, and net revenue collected over the last 30 days, while charts track these metrics and their changes over the selected period.
Cards
MRR
The predictable recurring revenue generated by all active subscriptions, normalized to a 1-month period.
ARR
The annualized value of your current recurring revenue stream, reflecting the yearly run rate.
Net revenue
Total recurring and one-time revenue collected from invoices paid within the last 30 days, excluding refunds.
Charts
MRR
Shows changes in monthly recurring revenue over the selected period, broken down by New, Churn, and FX. Use it to understand what drives increases and decreases in MRR over time.
ARR
Shows the annualized recurring revenue at the end of each period in the selected date range. Use it to track changes in your recurring revenue run rate over time.
Net revenue
Shows recurring and one-time revenue collected from invoices paid in each period of the selected date range, excluding refunds. Use it to compare collected revenue across periods.
Subscriptions and trials tab shows the health and growth of your subscriber base. Summary cards at the top display your core metrics as of today, and the charts below track trends across the selected period.
Cards
Active subscriptions
Shows the total number of subscriptions with an active or redemption billing status, as of today.
Active trials
Shows the total number of subscriptions in a trial period (free and paid), as of today.
Trials converted
Shows the number of trials that converted to a paid subscription over the last 30 days.
Charts
Active subscriptions
Shows unique active subscriptions at the end of each period in the selected date range. Use it to spot trends, growth spikes, or drops in your subscriber base over time.
New subscriptions
Shows the number of subscriptions activated for the first time within each period. Use it to track acquisition velocity and spot periods of strong or weak subscriber intake.
Trial conversion rate
Shows the percentage of trials started in each period that converted to a paid subscription after the trial ended. Conversion rates are cohort-based – they reflect customers whose trial started in a given period, not all paid signups from that period.
Retention and churn tab shows trends in subscription and revenue retention and churn. Summary cards at the top display churn metrics, and the charts below track churn and retention across the selected period.
Cards
Subscription churn rate
Shows the percentage of active subscriptions that were cancelled during the period.
Charts
Subscription churn rate
Shows the subscription churn rate for each period in the selected date range. Use it to track changes in subscription cancellations over time.
Retention cohorts
Shows retained subscriptions and revenue for each signup cohort across 0, 1, 2, and subsequent months. Use it to compare how subscription and revenue retention changes as cohorts mature.
Customers tab tracks per-customer value and the size of your customer base. Summary cards at the top display your active customer count, average revenue, and lifetime value as of today, and the charts below reveal acquisition, churn, and revenue-per-customer trends across the selected period.
Cards
Active customers
Shows the total number of unique paying customers who hold at least one active or redemption subscription, as of today.
ARPU
Shows the current average monthly recurring revenue per paying customer.
LTV
Shows the estimated total revenue an average customer generates over their lifetime.
Charts
New vs. churned customers
Shows customer base dynamics per period: new customers as positive bars, fully churned customers as negative bars, and net customer change as a line. A customer counts as churned only when they have no remaining active subscriptions.
ARPU (average revenue per user)
Shows average monthly revenue per paying customer over time. Use it to track how revenue per customer changes as your base grows or churns.
LTV (lifetime value)
Shows the estimated total revenue an average customer generates over their lifetime with your business. The chart samples the last available daily snapshot for each period, so fluctuations reflect small shifts in the rolling churn window rather than real changes in behavior.
For deeper analysis, select custom date ranges for granular or broad views and group metrics by daily, weekly, or monthly intervals.
Metrics explained
Expand all
MRR measures the predictable recurring revenue generated by all active subscriptions, normalized to a one-month period.
Movement breakdown:
New: First-time active subscriptions
Churn: Cancelled or expired subscriptions
FX: Currency exchange rate fluctuations
Filter behavior: Changes in MRR reflect the selected filters, allowing you to isolate specific cohorts or product performance over time.
ARR is the annualized value of your current recurring revenue stream. It reflects the yearly run-rate assuming no changes in the subscriber base.
Calculation formula:
ARR = MRR × 12
Net revenue represents the total recurring and one-time revenue actually collected from invoices paid within a specific period, excluding refunds.
Subscription churn rate is the share of the paid starting base that lost access during the period.
Churn is shown as a rate (percentage) rather than a raw count to provide a normalized view of retention relative to the size of your active customer base. This allows you to meaningfully compare churn across periods where the total number of customers might vary significantly.
Calculation formula:
Subscription churn rate = (churned paid subscriptions ÷ paid active subscriptions at period start) × 100
Where:
churned paid subscriptions – paid subscriptions that lost access during the period
paid active subscriptions at period start – paid subscriptions active at the start of the period
Retention cohorts display the number of new paid subscriptions started during a period and how many of them remain active in subsequent months (labeled as 0, 1, 2+).
How to read it:
Subscriptions: Number of new paid subscriptions started during the cohort period.
Revenue: Total revenue from subscriptions started during the period.
The table helps you understand long-term customer survival and value retention for each specific signup cohort over time.
Filter behavior: Cohorts dynamically adjust to interval filters (monthly/weekly), making it easier to drill down into the retention of particular acquisition channels or plans.
An active subscription is any subscription generating revenue or in a grace period after a failed payment. It includes subscriptions with the following statuses:
active – payment succeeded and the current billing period is ongoing
redemption – subscription is in a grace period after a failed charge, with retries in progress and customer access maintained
Excludes free and paid trials and unpaid subscriptions.
An active trial is any subscription in a trial period, whether free or paid.
Trials converted counts trials that converted to a paid subscription within the last 30 days. This is a raw count, not a conversion rate.
Trials created is the number of new trial subscriptions started on the most recent day of available data. This count is always for a single day, not the selected date range, and may reflect yesterday rather than today if the current day’s data has not finished processing.
Trial conversion rate is the percentage of trials started in a given period that converted to a paid subscription after the trial ended. Only completed trials (cancelled or charged) are included – trials still in progress are excluded until their outcome is known.
Calculation formula:
Trial conversion rate = converted of ended ÷ trials ended
Where:
converted of ended – trials that ended and converted to paid in the period
trials ended – trials whose trial period ended in the period
Example:
In March, 400 trials ended. Of those, 140 converted to a paid subscription.
Trial conversion rate: 140 ÷ 400 = 35%
An active customer is a unique paying customer who holds at least one subscription in an active or redemption status at the end of the period. A single customer with multiple active subscriptions counts as one.
New customers are customers who activated their first subscription during the period.
Churned customers are customers who had no remaining active subscriptions at the end of the period.
Net customers are new customers minus churned customers.
ARPU measures average monthly revenue generated per paying customer.
Calculation formula:
ARPU = MRR ÷ active customers
Where:
MRR – total monthly recurring revenue for the period
active customers – total unique paying customers for the period
Example:
If your MRR is $50,000, and you have 1,000 active customers, your ARPU is $50.
LTV estimates the total revenue an average customer generates over their lifetime with your business. It uses a 30-day rolling churn window sampled at the last available daily data point for each period.
Calculation formula:
LTV = ARPU ÷ monthly churn rate
Where:
ARPU – average monthly revenue per active customer
monthly churn rate – churned customers in the trailing 30 days ÷ (active customers 30 days ago + new and reactivated customers in that window)
Example:
If your ARPU is $50 and your monthly churn rate is 5%, your LTV is $50 ÷ 0.05 = $1,000.
