APM overview

APM overview

Boost conversion and reach new markets with alternative payment methods

Alternative payment solutions give customers flexibility and convenience by letting them choose their preferred payment options. Offering a choice of APMs at checkout is crucial for staying competitive and improving conversion rates, as payment preferences differ significantly by location and demographic.

Payment type

Online - transactions processed directly through a bank or payment provider's online platform

Cash payment - customers generate a voucher or payment code and complete the transaction in cash

Wallet - transactions are processed through a digital wallet, allowing customers to pay directly from stored funds or linked accounts

Payment flow

Direct - customer completes the payment without leaving the merchant's website or app

Redirect - customer is redirected to a third-party site to complete the payment

It is important to understand which payment methods are popular in local markets, know their apm insights and requirements to process smooth cross-border transactions and adapt to regional trends.

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Bizum is the most popular online banking payment method in Spain, allowing instant payments directly from bank accounts without cards.

Pay by Bank streamlines real-time, direct bank payments across Europe.

PayPal is a worldwide online payment system that allows individuals and businesses to securely send and receive money for goods and services.

MB WAY, a widely used digital wallet in Portugal, is a preferred choice among a vast number of individuals using mobile payments.

iDEAL is a popular online payment method in the Netherlands, which allows customers to make direct bank transfers using their bank’s online banking service.

Przelewy24 is a popular online payment method in Poland, providing a wide range of payment options, including bank transfers, credit cards, and e-wallets.

BLIK is a popular mobile payment method in Poland, launched in 2015 by Polish Payment Standard Ltd.

Boleto (Boleto Bancário) is an official cash payment method regulated by the Central Bank of Brazil. If the customer decides to pay using this method, the voucher for the payment is created and downloaded.

Efecty is a vital online purchase payment method in Colombia, catering to unbanked consumers with its extensive network of over 8000 service points.

Mercado Pago is a popular online payment platform in Latin America, supporting various payment methods like credit/debit cards, cash payments, and bank transfers.

Pix simplifies real-time payments in Brazil with secure and instant account-to-account transfers.

PSE is a widely used online bank transfer payment solution in Colombia, supported by 20 different banks.

Around 70% (around 90 million) of Mexicans do not have access to banking services, and OXXO allows merchants to tap into this substantial group of online customers.

Sencillito, established in 2000 by IGT Global Solutions Corporation Chile, is a leading payment brand in Chile, renowned for its customer-friendly and quick transaction processing.

Servipag, established by two major Chilean financial institutions in 1990, has evolved into a prominent online payment platform in Chile.

Webpay is a prominent online payment service in Chile, operated by Transbank, one of the country’s leading financial services companies.

PayPal is a worldwide online payment system that allows individuals and businesses to securely send and receive money for goods and services.

Cash App is a US digital wallet that processes online transactions, allowing individuals to pay for goods and services using their Cash App balance.

Unified Payments Interface (UPI), India's premier payment solution, boasts high transaction success rates.

GCash is the most popular electronic wallet in the Philippines, trusted by millions and holding over 80% of the local e-wallet market.

Alipay is a popular digital wallet in China, providing simple, safe, fast, and convenient payment solutions for enterprises and individuals.

WeChat Pay is a digital e-wallet service incorporated into WeChat, China's largest social media platform with over 902 million daily active customers.

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